Built by a Dreamer,
Fueled by Hustle

My name is Joey Cepeda, and I'm a high school student with a packed schedule that most people couldn't imagine. Between early morning practices, games that stretch into the night, and keeping my grades at straight A's, there's simply no room for a traditional part-time job. I play shortstop and second base, and baseball isn't just a hobby for me — it's a commitment, a discipline, and a dream I'm chasing every single day.

But I still needed a way to earn income. I wanted to build something real — something that was mine. That's when the idea for JC Scentz was born.

There's something powerful about a great scent — the way it makes you feel confident walking into a room, the way it leaves an impression long after you're gone. I started researching premium fragrance oils, learning about scent profiles, concentrations, and what separates a good cologne from a truly unforgettable one. I poured the same focus I bring to the baseball diamond into building this business from the ground up.

Running JC Scentz while maintaining a demanding baseball schedule and straight A's isn't easy — and I wouldn't have it any other way. Every order I fulfill, every customer I connect with, every fragrance I carefully package is a reminder that hard work compounds. The same mentality I bring to every at-bat, I bring to every sale.

I source premium fragrance oils inspired by the world's most iconic designer colognes and perfumes, offering them in affordable 5mL vials so everyone can experience luxury without the luxury price tag. Whether you're a guy who wants to smell like Creed Aventus or a woman who loves the warmth of a Viktor & Rolf Flowerbomb dupe — I've got you covered.

Every great business has a great team, and mine starts at home. My little brother Liam has been watching me build JC Scentz from day one, and somewhere along the way, he caught the entrepreneurial bug too. He's been jumping in to help — learning the ropes, picking up skills, and showing the same drive that I hope defines our family.

Seeing Liam get excited about business, about creating something, about the satisfaction of a happy customer — that means more to me than any sale. We're building something together, and I couldn't be prouder to have him by my side. He's following in the footsteps, and honestly? I think he might end up running his own empire one day.